
Welcome to Futureful, a brand strategy and innovation consultancy
We create culturally relevant futures for brands
We work with insight, marketing, R&D and leadership teams to drive brand relevance
What we do
Brand Building
Innovation, brand stretch and white space identification (new audiences, new markets, new benefits, or new technologies)
Development of go-to-market strategies
Propositions for products or concepts
Brand positioning and architecture
Insight deep dives across multiple sources to unlock opportunities for growth
Defining and refining brand purpose
Understanding how your brand can authentically deliver sustainability strategies
Brand Tactics
Diagnosing why brands have lost relevance and providing recommendations on how to reverse the trend
Improving in-market profitability
Navigating business recent disruptors such as the cost-of-living crisis or a competitor challenge
Optimising relevance through marketing Ps analysis, case studies, benchmarking and action planning
The difference …
An experienced, senior team lead and do the work
Clear, actionable solutions and guidance on how to execute them
Pragmatism and agility to match your business’s needs
Senior level stakeholder on-boarding and management throughout
We have worked with global and local brands and businesses around the world at boutiques and big consultancy firms, working cross functionally to deliver solutions.

“Life used to be predictable. Now we all have to be adaptable. There is no ‘new normal’ and the future is in a constantly evolving state..”
— IKEA LIFE AT HOME REPORT 2021