Welcome to Futureful, a brand strategy and innovation consultancy

We create culturally relevant futures for brands

We work with insight, marketing, R&D and leadership teams to drive brand relevance

What we do

Brand Building

  • Innovation, brand stretch and white space identification (new audiences, new markets, new benefits, or new technologies)

  • Development of go-to-market strategies

  • Propositions for products or concepts

  • Brand positioning and architecture

  • Insight deep dives across multiple sources to unlock opportunities for growth

  • Defining and refining brand purpose

  • Understanding how your brand can authentically deliver sustainability strategies

Brand Tactics

  • Diagnosing why brands have lost relevance and providing recommendations on how to reverse the trend

  • Improving in-market profitability

  • Navigating business recent disruptors such as the cost-of-living crisis or a competitor challenge

  • Optimising relevance through marketing Ps analysis, case studies, benchmarking and action planning

The difference …

  • An experienced, senior team lead and do the work

  • Clear, actionable solutions and guidance on how to execute them

  • Pragmatism and agility to match your business’s needs

  • Senior level stakeholder on-boarding and management throughout

We have worked with global and local brands and businesses around the world at boutiques and big consultancy firms, working cross functionally to deliver solutions.

“Life used to be predictable. Now we all have to be adaptable. There is no ‘new normal’ and the future is in a constantly evolving state..”

— IKEA LIFE AT HOME REPORT 2021