Futureful - Relevance Series, candid conversations with senior business leaders about what it takes to be relevant in today's dynamic world

Welcome to our relevance series: candid conversations with senior business leaders about what it takes to be relevant in today’s dynamic world

Nick Graham Head of Insights at Mondelez talks about Oreo, Cadbury, Pespsi, Nike, Cadbury, Lacta, McCains, LGBT and coercive control

Relevance Series: Business Category Leader Mother and Child Care at Philips

5 themes for keeping relevant - consumer closeness, agility, activating global brands locally, being in the markets when they emerge, doing 'good' business

Building consumer closeness

Running the business in an agile way

Activating global brands locally

Be in emerging markets at the start of the category expansion

Be a 'good business' pursuing ethical principles

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Futureful Relevance Series Richard Bates Beam Suntory

Relevant brands navigate a dynamic world

Using gemba (being at the coalface) to be relevant. Oaksmith case study

Understanding what consumers need. Young's Gastro case study

How the Apple iPhone builds a close connection with consumers

Taking ESG seriously without diluting the consumer experience

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Brands need to have high utility

Design for imperfect situations

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Relevance Series - the R&D perspective