Relevance has been at the heart of our 20+ years of experience working for global brands, major corporations and not for profit organisations …
Our systematic approach provides strategy, inspiration and good business sense.
As well as looking at the traditional factors of consumer, category and the brand, we believe that there is a whole other half to brand relevance, ensuring that your brand remains relevant other time. This requires a ‘whole business mindset’. This requires comfort with strategic objectives, business numbers, operational opportunities and constraints, sustainability ambitions, R&D pipelines and so much more.
Our Approach
Work with us in 1 of 3 ways
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Bespoke Projects
Typically 4-10 Weeks
We use our tools to work collaboratively across business functions on insight, strategy, positioning and innovation challenges. From business understanding and landscaping through to opportunities, workshops and roadmaps.
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Brand Health Checks
4 Weeks
These short workshops are great for strategy days and brand planning sessions. We frame your relevance challenge using the marketing P’s and our toolkit. We workshop the implications together and roadmap actions.
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Futureful Flex
Managing business resource crunches
Our Director Level consultants provide support when you need to outsource tasks or projects. We support with document preparation for senior meetings; synthesis and playbook development; and agency, project, and workshop management.