Brand evolution - a taste of the future

The Taste of London 2023 food entrepreneurs were challenging the status quo to develop unique #consumervaluepropositions. They were depending on consumer #behaviourchange to survive and thrive.

Their strategies were ...
💡 Raising the bar for product sourcing, production and taste.
Holy Moly were creating delicious dips that put both taste and responsible sourcing at the heart of their brand.

💡 Improving our patterns of consumption to make our diets more #futurefit.
Planted #plantbased meat-substitutes were unbelievably delicious, but enable consumers to tread more lightly by reducing the #carbonfootprint associated with meat-based diets

💡 Refoccusing on simplicity and authenticity
Odysea believe that slow food enables people to reconnect and enjoy at the table. Their Aegean delicacies (peppers, olives, cheeses, oils) are carefully curated to enable people to eat more mindfully.

💡 Crafting with expertise, love and passion
Harley House Distillery create gins, rums and vodka to enable people to explore the beauty of botanicals and beyond, and do what they know how to do best.

💡 Finding gaps in the market
The founders of Kooky have created irresistible freeze dried fruits from Thailand. They wanted to preserve the freshness, goodness and nutrition of freshly picked Asian fruits, using #nasa freeze-drying processes. Their products are truly melt in your mouth, and they are #bcorpcertified, making every mouthful that bit sweeter!