Being clear on a brand’s WHY and HOW

Hear from Nick Graham, Global Head of Insights and Analytics at Mondelèz International on the importance of brand relevance and how Cadbury took a stand during Covid, Lacta speaks out against rising domestic abuse, and Oreo continues to support LGBTQ+ families.

Nick joined Futureful to put the world to rights on how brands can drive relevance in today’s rapidly changing world, sharing his personal experiences from his time at Mondelèz, Pepsico and his stint in various consulting businesses. Grab a pack of Oreos and settle in to discover …

1. how to define brand relevance (and why it matters)
2. how timeless and timely relevance work hand in hand
3. keeping brands relevant in a crisis
4. how to stay relevant and be authentic