Brand Purpose 2.0 - Improving Human Happiness

Businesses and brands have the privilege of being able to augment human happiness and well-being.  The good news? This lofty ambition is not that difficult to achieve ….…

We share 4 different ways to achieve this. We explore how …

- raising the bar

- helping people to live purposeful lives

- creating a collectively positive impact; and

- doing better on a daily basis

… can improve people’s perceptions of the organisation, create a sense of gratitude, and can even generate admiration and inspiration.