Brand Purpose 2.0 - Improving Human Happiness
Businesses and brands have the privilege of being able to augment human happiness and well-being. The good news? This lofty ambition is not that difficult to achieve ….…
We share 4 different ways to achieve this. We explore how …
- raising the bar
- helping people to live purposeful lives
- creating a collectively positive impact; and
- doing better on a daily basis
… can improve people’s perceptions of the organisation, create a sense of gratitude, and can even generate admiration and inspiration.
Being clear on a brand’s WHY and HOW
Hear from Nick Graham, Global Head of Insights and Analytics at Mondelèz International on the importance of brand relevance and how Cadbury took a stand during Covid, Lacta speaks out against rising domestic abuse, and Oreo continues to support LGBTQ+ families.
Nick joined Futureful to put the world to rights on how brands can drive relevance in today’s rapidly changing world, sharing his personal experiences from his time at Mondelèz, Pepsico and his stint in various consulting businesses. Grab a pack of Oreos and settle in to discover …
1. how to define brand relevance (and why it matters)
2. how timeless and timely relevance work hand in hand
3. keeping brands relevant in a crisis
4. how to stay relevant and be authentic