Brand Purpose 2.0 - Improving Human Happiness
Businesses and brands have the privilege of being able to augment human happiness and well-being. The good news? This lofty ambition is not that difficult to achieve ….…
We share 4 different ways to achieve this. We explore how …
- raising the bar
- helping people to live purposeful lives
- creating a collectively positive impact; and
- doing better on a daily basis
… can improve people’s perceptions of the organisation, create a sense of gratitude, and can even generate admiration and inspiration.
How brands should use more carrot than stick
Social movements are often triggered by an event, an idea, a provocation, a reason to take action, and brands play a big role in this. Those that use more carrot than stick are likely to drive meaningful change.